Anderson Marketing Blog

Our 2^nd Annual Halloween Costume Contest is underway! Join the Halloween fun by entering today. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.

This Halloween, dress for success! Join the Halloween fun by entering our 2^nd Annual Halloween Costume Contest. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

How much do you know about the U.S. Postal Service? Check out these interesting facts from the post office.

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.

One of our finest creative directors had this to share from #DMA2012:

Here's what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference:

It’s finally here! How excited are you that it is National Boss Day? Lucky for me, I have a great boss (and yes, she may read this), but for those who may not be so lucky and have to sign the card going around the office with platitudes for someone that maybe isn’t as wonderful as the card indicates, it must really be a mystery why this holiday ever came to be a nationally recognized holiday. Even those with a wonderful boss may be curious about its origins.

Matthew Downey checking in from #DMA2012:

One of our die hard Chargers fans misses his Chargers on Monday Night Football for it! Here's what our own Matthew Downey had to say about the timing of the DMA and the Chargers on MNF:

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

Anderson Direct Marketing has seen a huge increase in mail volume over the past year, and to accommodate this increase we have made a few production floor upgrades by increasing our inkjet, folding and gluing capacity. We have also replaced our Xerox iGen3 digital printers with 5 brand new Xerox iGen4s. The new Xerox iGen4 has the ability to run a 14.33” x 26” digital press sheet, which means we can produce more pieces at a faster rate.

Every superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my favorite FREE tools that I've enjoyed using recently to succeed on my projects…

Whether the objective is to increase sales or reduce costs…the channel is online or offline, we are often faced with more ideas than we have time or budget to test. Since each marketing campaign is an opportunity to learn and improve results, it’s important that we are not overwhelmed with the concept of continuous testing.

Every Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics.

I would like to hear from anyone and everyone regarding your plans to go to the DMA conference this year. Those of us who are members gain a lot from the DMA in general but the conference is a wonderful event, if you are exhibiting, or simply attending. Whether you are a full service direct marketing agency or a mail house, you will learn, engage and build relationships at this global event.