Anderson Marketing Blog

Wishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!

I’ve always been a customer advocate and truly enjoyed the six years I spent managing our client services department, so when I was asked to move into a sales role at Anderson Direct Marketing I was honestly scared to death. I never imagined myself in a position that would require selling, much less one where I’d be blogging about it.

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt

On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees got wild with a dance routine to the energetic song "Gangnam Style". You won't want to miss this hilarious video!

‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips:

For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true.

It's that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013.

Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!

1. Participate often. You can’t just open the dialogue and then leave the room. You have to keep talking! Keep your posts fresh.
2. Don’t just talk; you’ve got to listen! Don’t let your followers think they are talking to a wall (or is it more appropriate to say “a blank screen”?).
3. Be honest. Honesty is the best policy—do I need to say any more on this point?
4. Don’t sell—engage! Use social media to build customer relationships and to interact with your customer base. Nothing makes your followers run for the hills and “unlike” faster than a hard sell.
5. Respond to complaints; don’t ignore them. Remember—an unhappy customer gives you an opportunity to create a happy customer (okay that’s kind of Pollyannaish but it’s true). An ignored unhappy customer can only be an unhappy customer. And through social media, an unhappy customer can make his/her disappointment widely known...very widely known.
6. Be creative. The same old, same old is really just old.

And don’t forget—have fun!

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