Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business?
The Creative Tango: Who Leads—Design or Copy?
Does brilliant design inspire exceptional copy...or the other way around? Or, are they inextricably intertwined? And what role does the medium play in what takes center stage?
Topics:
Copywriting
Creative/Design
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Is Print Dead?
On April 24, 2013, Anderson Direct Marketing participated in its first Google+ Hangout. Creative director Carlos Perez represented ADM in the second episode of Xerox’s “Ask the Experts” series. Joining Perez were Gordon Kaye, editor and publisher, and Ilana Greenberg, creative director from the magazine Graphic Design USA. The question that brought these experts together was, “Is print dead?” All of the experts answered confidently with a resounding no. Kaye started the conversation with the subject of tangibility. With print, you can touch, hold and feel a piece. Other mediums cannot connect to us in this way.
