Anderson Marketing Blog

My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box:

To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.