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Direct Mail Production: Spotlight on Inkjet Print

By Kelsey Mathis on May 29, 2014 2:26:39 PM

If you have a printer at home, chances are it’s an inkjet. Anderson’s five commercial inkjet machines are bigger and more complex than the average desktop model, but they operate on the same printing principles.

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3 Elements to Start a Great Brand Story

By Deb Morel on May 13, 2014 4:58:57 PM

A great story has a beginning, middle and an end, and it includes characters that you can relate to, care about and ultimately believe in. Advertising is a great storyteller and great brands know how to tell their story with clarity and consistency, and by delivering a continuum of positive experiences: each marketing touch, each customer interaction. But sometimes brands lose their way by not defining what they stand for, or by making decisions that are not in line with their core values. This can cause customer confusion and directly affect the return on investment (ROI) you get with your marketing dollars.

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