Think your current direct mail package is worn out and ready to retire? Well, it may only appear that way to you and others in your organization—but not to your prospects.
New Technology for Direct Marketers: Even Stronger Customer-Targeted Messages with Beacons
Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, called beacons, got their spotlight.
What I Gained from South by Southwest
It’s been two months since I attended South by Southwest (SXSW), but the experience hasn’t gone stale. The food was tasty, the music was invigorating, and the technology was pretty impressive. There were also some helpful and insightful pieces of information that I vividly remember, and continue recalling today.
