Anderson Marketing Blog

It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.

The thing that makes targeting Hispanic consumers a bit tricky is not that they are vastly different from other segments, it’s that sometimes the cultural nuances are hard to put into words. You often hear, “Hispanics consider family to be extremely important.” Well, that’s the case for all segments. But it’s how this sentiment is executed that defines whether advertising will work or not.

When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.