When was the last time you launched a direct marketing effort with the goal of generating a 0% response? (Nope, that’s not a typo. There is no digit missing in front of the zero. We’re talking zip. Zilch. Nada.)
Seven Tips That Can Make Your Marketing Copy Better
Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.
The Ultimate Cheat Sheet on Digital Reporting
Digital reporting can give you information overload! How do you sift through all the available data to glean insights for your digital campaigns? Here’s a cheat sheet to assist in measuring your campaign success without getting lost in the data.
Translating vs Copywriting: Creating Meaningful Multicultural Advertising
As Robin Williams once said, “No matter what people tell you, words and ideas can change the world.” This sentiment is especially true in advertising. As any Creative Director will tell you: Every word matters when there is so little space and time to get a message across. And when advertising to Hispanics, one challenge is: Do you need original copywriting? Or is translating an effective option? What’s the difference? A copywriter writes copy. A translator translates words. Translating just the words may not be enough because it doesn’t always translate (pun intended) into good copy.
