The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards.
Young Bucks: Smart Millennial Marketing for a Changing Financial Industry
By Mimi Flowers on Apr 29, 2015 11:41:57 AM
Can BRCs Still Compete in a Brave New Digital World?
By Elaine Claussen on Apr 22, 2015 1:52:25 PM
Business reply cards (BRCs) have deep roots in American marketing, starting as far back as 1928. They’ve been around longer than Medicare. Frozen foods. Scotch tape. Canned beer. Teflon. And even Monopoly. But despite their longevity—or perhaps because of it—some companies may question their effectiveness in today’s highly digital world.
The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions
By Leah Smith on Apr 16, 2015 1:26:23 PM
Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?
Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write
By Michael Walton on Apr 9, 2015 1:58:11 PM
The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.
Hispanics & Spanish: Cultural Differences = Language Differences
By Syra Villarreal on Apr 2, 2015 1:49:29 PM
Here’s something you may not have thought about: Spanish is different in different Spanish-speaking countries. Don’t assume that because Hispanics speak Spanish, they all speak the same Spanish. Everyday words can have such different meanings within each Hispanic cultural sub-segment that, in the extreme, one group may respond positively while another may do so negatively to the same word.