“So much which is a pleasure to write is a pain in the neck to read.”
-Michael Frayn, playwright
You Had Me at the First Paragraph: How to Make Your Opening Copy Irresistible
By Michael Walton on Jun 24, 2015 11:14:43 AM
Stock Photography Could Be Meeting Your Needs but Killing Your Brand
By Michael Walton on Jun 10, 2015 10:38:12 AM
With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative.
What Are Customer Journeys and Why Are They Important?
By Leah Smith on Jun 2, 2015 12:45:02 PM
The following is an overview of customer journeys, why they’re important, examples, and how to get started.