Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists, tear-off coupons, membership cards and so forth.
The Play’s the Thing: Gamification as Direct Marketing’s Latest and Greatest Involvement Device
By Michael Walton on Jul 28, 2015 7:28:23 AM
Someone’s Following You: Retargeting Tips For Converting Website Traffic
By Linda Frost on Jul 14, 2015 11:13:42 AM
You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% - 5% of your website traffic will convert on the first visit, regardless of whether your definition of conversion is a product purchase, registration for a service or an event, completion of a lead form, or other action. But what about the other 90%+ who had at least some interest in what you’re offering?
Responsive Design: The State of the Art of Web Design
By Leah Smith on Jul 7, 2015 9:24:32 AM
“The future of mobile is now.”
-Jerry Dischler, Google VP