Imagine being invited to a party whose guest of honor is someone you’ve been dying to meet. The place is packed. The cacophony of voices is deafening. Throughout the evening you make many attempts to introduce yourself, but you only get a few measly seconds of eye contact before their attention is drawn away by hordes of others trying to do the same thing.
Overexposed & Underwhelmed: 5 Tips for Marketing to Short Attention Spans
Topics:
Anderson Direct & Digital
Content Marketing
Digital Marketing
Best Practices
Creative/Design
Continue Reading
Attention Marketers: New 4.2% Postage Decrease = Marketing Savings
Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.
Marketing Quick Take: Marketing to Gen X (Don't Forget about Them)
My name is Leah, and I’m a Generation Xer.
Topics:
Anderson Direct & Digital
Content Marketing
Digital Marketing
Direct Marketing
Best Practices
Generational Marketing
Continue Reading
