Churn: the annual rate in which customers leave a brand.
Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon
Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here.
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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360 Video Marketing Examples That Blow Your Mind
360 video marketing is here and it's pretty exciting! During this year’s Fast Company's Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we were treated to an exclusive experience of Samsung’s Gear 360.
Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon
Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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