Anderson Marketing Blog

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.

The Stats

The US Hispanic population continues to be the fastest-growing minority segment in the US. In 2014, there were 55.3 million Hispanics in the United States, accounting for just over 17% of the total US population. That’s about 15% of the total adult population and 22% of US millennials.

Hispanics tend to be younger than the general market and have larger families, a larger percentage was born in the digital age, and the share of adult Hispanics born outside of the US has been steadily declining (48.7% in 2014 vs. 55% in 2007). And lastly, Hispanics have a collective buying power of $1.2 trillion.

Their buying power alone makes them a lucrative marketing target, but before you rush to include this segment, you need to know more about it. How can you include them in your marketing efforts?

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts.