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Carlos Perez


Recent Posts

Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand

By Carlos Perez on Mar 5, 2015 1:54:42 PM

Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:

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DRTV Success: Using Creative, Production and Results to Support and Build on Each Other

By Carlos Perez on Sep 3, 2014 8:00:47 AM

β€œIn order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth.” -Xun Zi, 312–230 BC

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