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Greg Schnieders

Recent Posts

What is Programmatic Direct Mail? Here are the FAQ's (and Answers!)

By Greg Schnieders on Aug 16, 2017 10:00:00 AM

Programmatic Direct Mail (PDM) was created to transform real-time online activity into personalized, dynamically rendered direct mail postcards or catalogs that are delivered into the postal mail stream within 12-24 hours of the online shopper's activity every day. Yes, within 12 to 24 hours of your web browsing, you could have a personalized catalog with your preferences on its way to you. To find out more, read on.

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Attention Marketers: New 4.2% Postage Decrease = Marketing Savings

By Greg Schnieders on Apr 11, 2016 7:30:16 AM

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.

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