The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?
Did you know that Anderson Direct Marketing has a Proofreading Department? That’s right; everything from email blasts to websites to letters, self-mailers and postcards (and more!) is reviewed by a critical eye several times prior to being released....