While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.
Lila Swedarsky

Recent Posts
Medicare Marketing and You: Working with CMS 101 + New Guidelines
By Lila Swedarsky on Aug 2, 2017 10:00:00 AM
Topics:
Anderson Direct & Digital
Direct Marketing
Healthcare Insurance Marketing
Medicare
Marketing Strategy
Creative/Design
Digital Marketing
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3 Questions to Ask Before Starting Your Medicare Marketing Campaign
By Lila Swedarsky on Apr 5, 2017 9:47:00 AM
When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.
Topics:
Marketing Strategy
Direct Marketing
Healthcare Insurance Marketing
Medicare
Anderson Direct & Digital
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