Are you hesitant to develop a bilingual campaign? Overwhelmed or concerned about the time it will take and if you're approaching it correctly? With the population who speaks a non-English language at home almost tripling in the past 30 years, it may be time for you to consider developing a bilingual marketing campaign.
- Participate often. You can’t just open the dialogue and then leave the room. You have to keep talking! Keep your posts fresh.
- Don’t just talk; you’ve got to listen! Don’t let your followers think they are talking to a wall (or is it more appropriate to say “a blank screen”?).
- Be honest. Honesty is the best policy—do I need to say any more on this point?
- Don’t sell—engage! Use social media to build customer relationships and to interact with your customer base. Nothing makes your followers run for the hills and “unlike” faster than a hard sell.
- Respond to complaints; don’t ignore them. Remember—an unhappy customer gives you an opportunity to create a happy customer (okay that’s kind of Pollyannaish but it’s true). An ignored unhappy customer can only be an unhappy customer. And through social media, an unhappy customer can make his/her disappointment widely known...very widely known.
- Be creative. The same old, same old is really just old.
And don’t forget—have fun!
There are so many different social media channels and while each one is different, there are best practices for businesses that apply to them all. And probably the most important best practice is having a social media policy.
It’s finally here! How excited are you that it is National Boss Day? Lucky for me, I have a great boss (and yes, she may read this), but for those who may not be so lucky and have to sign the card going around the office with platitudes for someone that maybe isn’t as wonderful as the card indicates, it must really be a mystery why this holiday ever came to be a nationally recognized holiday. Even those with a wonderful boss may be curious about its origins.