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Melinda Risolo


Recent Posts

5 Critical Tips for Medicare Direct Mail

By Melinda Risolo on May 10, 2017 8:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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Direct Marketing and Brand: 3 Essentials for Success [Series 3 of 3]

By Melinda Risolo on Mar 8, 2016 8:34:15 AM

Finishing the last post in our series that began a few weeks ago, we have already spoken about the first two essentials for success when combining direct marketing and brand. The first essential you must have for marketing success is a clearly identified market. The second essential is a laser focus on marketing ROI. If you missed either of these posts- you can find them here and here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 2 of 3]

By Melinda Risolo on Mar 1, 2016 10:52:28 AM

Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don't fret, you can find it here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 1 of 3]

By Melinda Risolo on Feb 16, 2016 1:14:19 PM

Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other.

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How to Keep Your DM Creative Fresh and Your Results Strong

By Melinda Risolo on Oct 9, 2014 12:06:58 PM

If you’re lucky enough to have a strong control, in any medium, by all means keep using it. You may be tired of it—but as long as it delivers great results, don’t mess with a winner

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DMA2013: Big Data and the Behavior Behind It

By Melinda Risolo on Oct 25, 2013 2:19:28 PM

Earlier this month, 8,000 people from around the world gathered in Chicago for DMA 2013, The Global Event for Data-Driven Marketers. The theme was Big Data. Bright Minds. Best Practice—and there were many great presentations about data, analytics, technologies and trends.

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If People Don’t Read, Why Am I Writing So Much Copy?

By Melinda Risolo on Sep 13, 2013 2:21:37 PM

People don’t read. They have short attention spans. Copy needs to be short. Really short.

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Direct Marketing Creative Briefs: It's Who You Know That Counts

By Melinda Risolo on Apr 11, 2013 4:29:22 PM

Where does great creative begin?

Not with the writer or the designer. Not with a brainstorm or a concept, an image or a message. When it comes to driving response, great creative starts with a good creative brief. And a good creative brief starts with the customer or prospect.

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