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Scott Hopkins


Recent Posts

Business Intelligence = Big Gains

By Scott Hopkins on Feb 15, 2018 10:00:00 AM

Marketing data is everywhere. So how can Medicare marketers still achieve that incremental gain year over year? Through business intelligence (BI), that's how. Continue on for a quick rundown on how BI can fuel your marketing efforts and result in big ah-has and big gains.

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Brokers: An Insurance Marketer's BFF

By Scott Hopkins on Feb 6, 2018 10:00:00 AM

Creative destruction. It’s nature’s way of powering progress by replacing old ways
of doings things with new and better ones. But some approaches never fall to the hammer of innovation—because they continue to work. In the insurance business, cultivating broker relationships is one of those things.

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Insurance Marketing: How to Increase Retention

By Scott Hopkins on Jan 30, 2018 10:00:00 AM

The ancient law of customer retention still holds: it costs you much less to keep a customer than to acquire a new one. Why, then, do so many insurance brands scrimp on communications and only “talk” to their clients when it’s time to renew a policy? A smart retention strategy involves building loyalty through consistent, valuable, personalized communications, and positioning your brand as a benevolent resource—not just a source of transactions.

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Medicare Marketing: Increase Your Prospect Universe and Increase Your Opportunities

By Scott Hopkins on Jan 9, 2018 10:00:00 AM

Let's talk about putting more on the Medicare marketing menu—how to increase your prospect universe and your Medicare opportunities. Read on to find out more on how to leverage data sources to expand your marketing universe.

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Direct Mail Marketing: The Importance of Holdouts

By Scott Hopkins on Dec 12, 2017 10:00:00 AM

TV. Web. Radio. Mobile. Outdoor. Your Medicare audience is showered with marketing impressions every
nanosecond. So, your boss and others may question the value of direct mail. Why should we continue to invest in it? Let's review how direct mail delivers and the importance of the holdout.

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Insurance Marketing Must: Life Stage Brings Incremental Gains

By Scott Hopkins on Nov 15, 2017 10:00:00 AM

Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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Marketing Insurance to Gen X Women: The 7 Immutable Laws

By Scott Hopkins on Oct 18, 2017 10:00:00 AM

Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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The Marketing Scorecard: Anderson's Proprietary Diagnostic Tool

By Scott Hopkins on Sep 6, 2017 10:00:00 AM

Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.

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