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Direct Marketing and Brand: 3 Essentials for Success [Series 3 of 3]

By Melinda Risolo on Mar 8, 2016 8:34:15 AM

Finishing the last post in our series that began a few weeks ago, we have already spoken about the first two essentials for success when combining direct marketing and brand. The first essential you must have for marketing success is a clearly identified market. The second essential is a laser focus on marketing ROI. If you missed either of these posts- you can find them here and here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 2 of 3]

By Melinda Risolo on Mar 1, 2016 10:52:28 AM

Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don't fret, you can find it here.

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What the New Facebook “like” Buttons Mean to Brands

By Leah Smith on Feb 24, 2016 12:19:25 PM

Ryan Chartrand, Digital Strategist Discusses Facebook's enhanced "Like" features.
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Direct Marketing and Brand: 3 Essentials for Success [Series 1 of 3]

By Melinda Risolo on Feb 16, 2016 1:14:19 PM

Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other.

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What's Hot in Creative: 5 Design Trends for 2016

By Ben Brown on Feb 2, 2016 8:29:48 AM

The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and become more refined. Here are 5 design trends for 2016 that you can expect to discover and see becoming a standard.

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Winning the Short Game: How Copywriters can Succeed with Today's Abbreviated Digital Formats

By Michael Walton on Jan 20, 2016 3:22:52 PM

Pundits say that Americans now spend up to 60 hours a week engaging with media¹.   In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours of linear content in a day. 

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5 Digital Marketing Trends for 2016: Infographic

By Melissa Martinez on Jan 14, 2016 7:51:51 AM

In reference to our last post, What's Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016:

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What's Hot in Digital: 5 Digital Trends for 2016

By Melissa Martinez on Dec 29, 2015 9:14:28 AM

Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital trends to watch out for in 2016.

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Anderson Direct & Digital's Most Viewed Blog Posts in 2015

By Leah Smith on Dec 17, 2015 2:17:06 PM

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

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The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.

By Michael Walton on Dec 16, 2015 9:10:28 AM

You’ve done your due diligence.  Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election.  All eyes are on you. Just yesterday, your boss flashed you his infamous death stare when you passed in the hallway.  Your heartrate is up.  It’s panic time.

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