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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

Churn: the annual rate in which customers leave a brand.

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

360 Video Marketing Examples That Blow Your Mind

360 video marketing is here and it's pretty exciting! During this year’s Fast Company's Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we were treated to an exclusive experience of ...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Video

Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that...

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

MARKETING MINUTE VIDEO: 5 Steps To Get More Bang for your Marketing Buck Through Customer Segmentation

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here

View Post Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data, Video

Getting Smart About Customer Segmentation: 5 Steps To Get More Bang for your Marketing Buck

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

VIDEO EXCLUSIVE: Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

View Post Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data, Video

Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and,...

View Post Analytics, Anderson Direct & Digital, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

Infographic: Key Ingredient #4 to a Successful SEO Campaign

In case you missed our last post on the fourth of four ingredients to a successful SEO campaign, you can read up on it here.

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Infographics, Marketing Strategy, Best Practices, SEO/SEM

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