Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.
Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.
For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.
Programmatic Direct Mail (PDM) was created to transform real-time online activity into personalized, dynamically rendered direct mail postcards or catalogs that are delivered into the postal mail stream within 12-24 hours of the online shopper's activity every day. Yes, within 12 to 24 hours of your web browsing, you could have a personalized catalog with your preferences on its way to you. To find out more, read on.
While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.
While the baby boomer and millennial generations have been an endless source of media fascination from past to present, there is an important “middle child”, so to speak, generation sandwiched in there, and its name is Generation X. Gen Xers are unique, and so are their buying habits. Specifically, we'll talk about Gen X home buying attitudes and what they mean for financial services marketers.
Social media has become a key component of a direct marketer's integrated marketing mix. When utilizing social media, it's crucial to determine goals and success metrics. Here's the scoop to help you define those actionable metrics.
If you're curious about how Anderson Direct & Digital came to be, we've got a quick rundown for you direct from our owner and CEO Ted Tietge (complete with those fun throwback pictures we all love to see).
It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.
Are you hesitant to develop a bilingual campaign? Overwhelmed or concerned about the time it will take and if you're approaching it correctly? With the population who speaks a non-English language at home almost tripling in the past 30 years, it may be time for you to consider developing a bilingual marketing campaign.