Anderson Marketing Blog

4 Things Marketers Should Know About the LGBTQ Communities

(1) How Large the LGBTQ U.S. Community Is

• 5.8% of Americans identify as gay, lesbian, bisexual or transgender. As younger adults are consistently more likely to identify as LGBTQ, these numbers are expected to increase as more individuals become comfortable revealing their orientation.
• 2.4 million LGBTQ adults over 50 in the U.S., which is expected to double by 2030.   
• 5.6% of 18 to 44 year-olds identify as lesbian, gay, bisexual or transgendered.

To help you perfect your Marketing Strategy, you'll need to keep a pulse on overarching trends that developed in 2016. Read on for insights from the DMA's 2016 Response Report and Anderson's predictions on how these trends will shape the future of marketing.

If you haven’t already incorporated LGBTQ strategies into your marketing plans, you could be missing out on a huge opportunity. Here are 5 reasons why you must have LGBTQ marketing strategies.

As we continue with our inclusion series, we will now shift our focus to how marketers can include women, most effectively, in their marketing efforts. We will take a look at why this segment of buyers is so powerful and a few insights gleaned from original research Anderson conducted.

For our latest installment of our inclusivity series, we interviewed Dr. Jason Chambers about the complexities and nuances of marketing to the African American community. Dr. Chambers is an expert on the African American consumer market, Professor at the University of Illinois, and author of the book Madison Avenue and the Color Line: African Americans in the Advertising Industry. Read on for his insights:

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.

The Stats

The US Hispanic population continues to be the fastest-growing minority segment in the US. In 2014, there were 55.3 million Hispanics in the United States, accounting for just over 17% of the total US population. That’s about 15% of the total adult population and 22% of US millennials.

Hispanics tend to be younger than the general market and have larger families, a larger percentage was born in the digital age, and the share of adult Hispanics born outside of the US has been steadily declining (48.7% in 2014 vs. 55% in 2007). And lastly, Hispanics have a collective buying power of $1.2 trillion.

Their buying power alone makes them a lucrative marketing target, but before you rush to include this segment, you need to know more about it. How can you include them in your marketing efforts?

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts. 

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what these trends were and how they panned out over the year.

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital: