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Top 5 Most-Viewed Blog Posts of 2016

By Piper Bloom on Dec 7, 2016 8:00:00 AM

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:
 

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A Quick-Start Guide to Key Metrics on Google Analytics

By Lauren Gilde on Nov 23, 2016 8:00:00 AM

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Lauren Gulley on Aug 3, 2016 8:51:39 AM

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here

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Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Deb Morel on Jul 27, 2016 7:30:37 AM

Churn: the annual rate in which customers leave a brand.

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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon

By Lauren Gulley on Jul 21, 2016 12:21:18 PM

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here

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Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon

By Deb Morel on Jul 7, 2016 8:00:53 AM

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

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Getting Smart About Customer Segmentation: 5 Steps To Get More Bang for your Marketing Buck

By Deb Morel on Jun 22, 2016 8:00:45 AM

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here

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Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

By Deb Morel on Jun 8, 2016 8:00:50 AM

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.

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Google “Mobilegeddon”: Two Weeks Later

By Leah Smith on May 4, 2015 4:14:57 PM

As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.

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Young Bucks: Smart Millennial Marketing for a Changing Financial Industry

By Mimi Flowers on Apr 29, 2015 11:41:57 AM

The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards.

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