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Should Big Data be a Big Deal for your Business?

By Ryan Dee on Jun 27, 2013 9:14:29 AM

Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business?

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Business Decision Making—Use Data or Gut Instinct?

By Deb Morel on May 20, 2013 5:20:22 PM

I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration to the overall risk to your business.

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Commonly Used Interactive Terms and Definitions

By Leah Smith on Dec 7, 2012 11:00:50 AM

Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!

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Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability

By Katey Pfeil on Dec 3, 2012 10:00:03 AM

Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability

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Full Service Marketing Agency Defined

By Katey Pfeil on Nov 19, 2012 10:00:41 AM

Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?

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The Most Powerful Marketing Metrics

By Mike Campbell on Nov 7, 2012 9:00:48 AM

The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). However, measuring a true ROI can be challenging when considering all factors that impact this “nirvana” of marketing metrics—sales efficiency, operational overhead, pricing strategies, etc.

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