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Happy Pride Month: LGBTQ Inclusion Marketing Rundown

By Lauren Gulley on Jun 13, 2017 10:00:00 AM

It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.

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Value In Use: A Nurture Tactic for Today's Consumer-Centric World

By Melissa Martinez on Apr 18, 2017 8:00:00 AM

There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.

Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”

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MARKETING MINUTE VIDEO: 5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

By Lauren Gulley on Mar 17, 2017 4:09:42 PM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.

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LGBTQ Marketing Plan of Action

By Leah Smith on Mar 15, 2017 9:30:00 AM

If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.

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5 Examples of Successful LGBTQ Marketing Campaigns

By Leah Smith on Mar 8, 2017 10:20:00 AM

Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.

By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon. 

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MARKETING MINUTE VIDEO: 4 Things Marketers Should Know About the LGBTQ Community

By Lauren Gulley on Mar 3, 2017 8:53:38 AM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community

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5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

By Leah Smith on Mar 1, 2017 9:30:00 AM

Being successful at LGBTQ marketing means having a specific set of LGBTQ Creative Guidelines. While some companies have hit the mark with LGBTQ advertising, like Honeymaid's LGBTQ Campaign, others wound up actually offending this community due to lack of truly understanding this audience and the diversity within in it, like the infamous Heineken Light Beer commercial.

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MARKETING MINUTE VIDEO: 5 Reasons Why You Must Have LGBTQ Marketing Strategies

By Lauren Gulley on Feb 24, 2017 7:00:00 AM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 reasons why you must have LGBTQ marketing strategies.

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4 Things Marketers Should Know About the LGBTQ Community

By Leah Smith on Feb 22, 2017 9:30:00 AM

4 Things Marketers Should Know About the LGBTQ Communities

(1) How Large the LGBTQ U.S. Community Is

  • 5.8% of Americans identify as gay, lesbian, bisexual or transgender. As younger adults are consistently more likely to identify as LGBTQ, these numbers are expected to increase as more individuals become comfortable revealing their orientation.
  • 2.4 million LGBTQ adults over 50 in the U.S., which is expected to double by 2030.   
  • 5.6% of 18 to 44 year-olds identify as lesbian, gay, bisexual or transgendered.
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2016 Marketing Stats to Optimize 2017 Marketing Plans

By Piper Bloom on Feb 20, 2017 1:53:24 PM

To help you perfect your Marketing Strategy, you'll need to keep a pulse on overarching trends that developed in 2016. Read on for insights from the DMA's 2016 Response Report and Anderson's predictions on how these trends will shape the future of marketing.

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