<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1532825950355719&amp;ev=PageView&amp;noscript=1">

Brokers: An Insurance Marketer's BFF

By Scott Hopkins on Feb 6, 2018 10:00:00 AM

Creative destruction. It’s nature’s way of powering progress by replacing old ways
of doings things with new and better ones. But some approaches never fall to the hammer of innovation—because they continue to work. In the insurance business, cultivating broker relationships is one of those things.

Continue Reading

Medicare Marketing: Increase Your Prospect Universe and Increase Your Opportunities

By Scott Hopkins on Jan 9, 2018 10:00:00 AM

Let's talk about putting more on the Medicare marketing menu—how to increase your prospect universe and your Medicare opportunities. Read on to find out more on how to leverage data sources to expand your marketing universe.

Continue Reading

9 Musts for a Great Direct Marketing Campaign

By Michael Walton on Aug 30, 2017 10:00:00 AM

Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.

Continue Reading

How to Build a Blockbuster Buyer Persona

By Lauren Gilde on Aug 23, 2017 10:00:00 AM

For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.

Continue Reading

Happy Pride Month: LGBTQ Inclusion Marketing Rundown

By Lauren Gulley on Jun 13, 2017 10:00:00 AM

It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.

Continue Reading

Value In Use: A Nurture Tactic for Today's Consumer-Centric World

By Melissa Martinez on Apr 18, 2017 8:00:00 AM

There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.

Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”

Continue Reading

MARKETING MINUTE VIDEO: 5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

By Lauren Gulley on Mar 17, 2017 4:09:42 PM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.

Continue Reading

LGBTQ Marketing Plan of Action

By Leah Smith on Mar 15, 2017 9:30:00 AM

If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.

Continue Reading

5 Examples of Successful LGBTQ Marketing Campaigns

By Leah Smith on Mar 8, 2017 10:20:00 AM

Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.

By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon. 

Continue Reading

MARKETING MINUTE VIDEO: 4 Things Marketers Should Know About the LGBTQ Community

By Lauren Gulley on Mar 3, 2017 8:53:38 AM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community

Continue Reading

Subscribe to Email Updates