Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.
For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.
It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.
There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.
Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”
Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.
If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.
By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon.
Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community
Being successful at LGBTQ marketing means having a specific set of LGBTQ Creative Guidelines. While some companies have hit the mark with LGBTQ advertising, like Honeymaid's LGBTQ Campaign, others wound up actually offending this community due to lack of truly understanding this audience and the diversity within in it, like the infamous Heineken Light Beer commercial.
Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 reasons why you must have LGBTQ marketing strategies.