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The Do’s & Don’ts of the DMA’s 2015 &Then Conference

By Lauren Gulley on Oct 2, 2015 8:51:20 AM

When traveling to a show, especially one as big as the DMA’s 2015 &Then conference, it is imperative you do your due diligence and come prepared. Even if you’re a tradeshow veteran or a DMA newcomer, seemingly minute items can sometimes fall through the cracks, presenting major problems. For both exhibitors and attendees, we have created a mini do’s & don’ts list to act as reminders for you as you prepare to travel to the &Then conference.

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Spinning Up Surf, Sun and Sensational ROI

By Danielle Nelson on Oct 17, 2014 3:43:03 PM

This year’s DMA is coming up quickly, and will be held right here in San Diego—not far from Anderson HQ in Poway—October 25-30, at the San Diego Convention Center.

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SXSW Follow-Up: Pondering the Perils of Social Media Analytics

By Michael Walton on Sep 15, 2014 2:10:25 PM

SXSW Follow-Up: Pondering the Perils of Social Media Analytics

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New Technology for Direct Marketers: Even Stronger Customer-Targeted Messages with Beacons

By Leah Smith on Jun 25, 2014 8:56:55 AM

Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile­­­ device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, called beacons, got their spotlight.

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What I Gained from South by Southwest

By Melissa Martinez on Jun 18, 2014 4:42:50 PM

It’s been two months since I attended South by Southwest (SXSW), but the experience hasn’t gone stale. The food was tasty, the music was invigorating, and the technology was pretty impressive. There were also some helpful and insightful pieces of information that I vividly remember, and continue recalling today.

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Affordable Care Act: The New Landscape for Healthcare Marketing

By Bethany Farrelly on Apr 11, 2014 4:05:21 PM

In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare space.

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Five Sessions I Don’t Want to Miss at South by Southwest (SXSW)

By Melissa Martinez on Mar 4, 2014 11:41:47 AM

Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing.

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DMA2013: Big Data and the Behavior Behind It

By Melinda Risolo on Oct 25, 2013 2:19:28 PM

Earlier this month, 8,000 people from around the world gathered in Chicago for DMA 2013, The Global Event for Data-Driven Marketers. The theme was Big Data. Bright Minds. Best Practice—and there were many great presentations about data, analytics, technologies and trends.

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Off to DMA2013!

By Danielle Nelson on Oct 11, 2013 8:07:42 AM

Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City.

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SXSW Recap: Using Emerging Technologies to Reach Your Audience

By Randy Everett on Apr 30, 2013 11:29:26 AM

This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. This session was a discussion about the use of new technologies to reach your customers and includes notes and video clips from the session to share our knowledge.

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