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MARKETING MINUTE VIDEO: 5 Steps To Get More Bang for your Marketing Buck Through Customer Segmentation

By Lauren Gulley on Jun 29, 2016 8:28:25 AM

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here

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Getting Smart About Customer Segmentation: 5 Steps To Get More Bang for your Marketing Buck

By Deb Morel on Jun 22, 2016 8:00:45 AM

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here

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VIDEO EXCLUSIVE: Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

By Lauren Gulley on Jun 15, 2016 8:30:03 AM

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

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Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

By Deb Morel on Jun 8, 2016 8:00:50 AM

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.

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Anderson Direct & Digital's Most Viewed Blog Posts in 2015

By Leah Smith on Dec 17, 2015 2:17:06 PM

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

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Full-Service Marketing Agency Defined

By Michael Walton on Nov 12, 2015 8:19:15 AM

Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases.  For example, have you ever considered what the term “full-service marketing” means?

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What Are Customer Journeys and Why Are They Important?

By Leah Smith on Jun 2, 2015 12:45:02 PM

The following is an overview of customer journeys, why they’re important, examples, and how to get started.

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Young Bucks: Smart Millennial Marketing for a Changing Financial Industry

By Mimi Flowers on Apr 29, 2015 11:41:57 AM

The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards.

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When 0% Response Means You Nailed It

By Elaine Claussen on Feb 26, 2015 11:18:32 AM

When was the last time you launched a direct marketing effort with the goal of generating a 0% response? (Nope, that’s not a typo. There is no digit missing in front of the zero. We’re talking zip. Zilch. Nada.)

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To Survey or Not to Survey. Is There Really a Question?

By Russ Machus on Nov 13, 2014 3:40:42 PM

The basic rule in business is that keeping customers is far less expensive than finding and cultivating new ones. While the burden of that isn’t wholly on Sales and Marketing, it is extra important to make sure your marketing communications are as engaging, personal and relevant as possible.

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