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Infographic: Key Ingredient #2 to a Successful SEO Campaign

By Leah Smith on May 20, 2016 8:30:05 AM

In case you missed our last post on the second of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 2 of 4]

By Leah Smith on May 17, 2016 8:30:10 AM

Last week we talked about content and why it’s the most important ingredient to having a winning SEO strategy. To summarize, search engines use incredibly complex, lightning-fast algorithms to make split-second decisions on who is an authority on a search query, and the core of the decision-making process starts with content. In case you missed last week's introduction to the first of four ingredients to a successful SEO campaign, you can read all about it here and see the corresponding infographic here

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Infographic: Key Ingredient #1 to a Successful SEO Campaign

By Leah Smith on May 13, 2016 8:30:20 AM

We kicked off SEO Month at Anderson with a first of four blog posts on the four key ingredients to a successful SEO campaign. You can find the first post on ingredient #1 here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 1 of 4]

By Leah Smith on May 10, 2016 8:30:00 AM

At Anderson Direct & Digital, Search Engine Optimization (SEO) is one of the many marketing services we provide to our clientele. We think of direct marketing as both an art and a science, and in terms of difficulty it’s easy to say that SEO is considered by many business leaders to be a form of marketing black magic. As one client I worked with years ago put it, “Everyone knows they want great SEO, but no one knows what great SEO is.”

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Overexposed & Underwhelmed: 5 Tips for Marketing to Short Attention Spans

By Michael Walton on Apr 20, 2016 8:26:25 AM

Imagine being invited to a party whose guest of honor is someone you’ve been dying to meet. The place is packed. The cacophony of voices is deafening. Throughout the evening you make many attempts to introduce yourself, but you only get a few measly seconds of eye contact before their attention is drawn away by hordes of others trying to do the same thing.

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Marketing Quick Take: Marketing to Gen X (Don't Forget about Them)

By Leah Smith on Apr 5, 2016 2:44:05 PM

My name is Leah, and I’m a Generation Xer.

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5 Tips to Shorter, More Effective Online Content

By Erica Cohen on Mar 15, 2016 10:33:27 AM

Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming.

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Winning the Short Game: How Copywriters can Succeed with Today's Abbreviated Digital Formats

By Michael Walton on Jan 20, 2016 3:22:52 PM

Pundits say that Americans now spend up to 60 hours a week engaging with media¹.   In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours of linear content in a day. 

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Visual Content Marketing – Why You Should Integrate It into Your Digital Marketing Approach

By Christi Watson on Sep 28, 2015 3:43:33 PM

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.

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You Had Me at the First Paragraph: How to Make Your Opening Copy Irresistible

By Michael Walton on Jun 24, 2015 11:14:43 AM

So much which is a pleasure to write is a pain in the neck to read.
-Michael Frayn, playwright

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