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Proofing Checklist for Every Marketer

By Melissa Martinez on Sep 1, 2015 9:48:48 AM

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

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The Play’s the Thing: Gamification as Direct Marketing’s Latest and Greatest Involvement Device

By Michael Walton on Jul 28, 2015 7:28:23 AM

Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists, tear-off coupons, membership cards and so forth.

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Responsive Design: The State of the Art of Web Design

By Leah Smith on Jul 7, 2015 9:24:32 AM

“The future of mobile is now.”
-Jerry Dischler, Google VP

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You Had Me at the First Paragraph: How to Make Your Opening Copy Irresistible

By Michael Walton on Jun 24, 2015 11:14:43 AM

So much which is a pleasure to write is a pain in the neck to read.
-Michael Frayn, playwright

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Stock Photography Could Be Meeting Your Needs but Killing Your Brand

By Michael Walton on Jun 10, 2015 10:38:12 AM

With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative.

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The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions

By Leah Smith on Apr 16, 2015 1:26:23 PM

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

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Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write

By Michael Walton on Apr 9, 2015 1:58:11 PM

The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.

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Hispanics & Spanish: Cultural Differences = Language Differences

By Syra Villarreal on Apr 2, 2015 1:49:29 PM

Here’s something you may not have thought about: Spanish is different in different Spanish-speaking countries. Don’t assume that because Hispanics speak Spanish, they all speak the same Spanish. Everyday words can have such different meanings within each Hispanic cultural sub-segment that, in the extreme, one group may respond positively while another may do so negatively to the same word.

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Breaking Bad: Why Marketers Can (and Should) Bust the Rules of Grammar

By Michael Walton on Mar 20, 2015 9:38:54 AM

My former English teacher, Miss Thorne, would kill me if she read this, but the rules of grammar are not etched in stone.

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Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand

By Carlos Perez on Mar 5, 2015 1:54:42 PM

Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:

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