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Insurance Marketing: 3 Essential Direct Mail Tactics for Marketing Success

By Melinda Risolo on Jan 17, 2018 10:00:00 AM

The more things change, the more they stay the same. Insurance direct mail is booming today just as it was decades ago. And it’s every bit as specialized and competitive as ever. Read on for three tactics every insurance marketer MUST know to get the best response from direct mail.

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Direct Mail Marketing: The Importance of Holdouts

By Scott Hopkins on Dec 12, 2017 10:00:00 AM

TV. Web. Radio. Mobile. Outdoor. Your Medicare audience is showered with marketing impressions every
nanosecond. So, your boss and others may question the value of direct mail. Why should we continue to invest in it? Let's review how direct mail delivers and the importance of the holdout.

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What is Programmatic Direct Mail? Here are the FAQ's (and Answers!)

By Greg Schnieders on Aug 16, 2017 10:00:00 AM

Programmatic Direct Mail (PDM) was created to transform real-time online activity into personalized, dynamically rendered direct mail postcards or catalogs that are delivered into the postal mail stream within 12-24 hours of the online shopper's activity every day. Yes, within 12 to 24 hours of your web browsing, you could have a personalized catalog with your preferences on its way to you. To find out more, read on.

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5 Critical Tips for Medicare Direct Mail

By Melinda Risolo on May 10, 2017 8:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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The Appeal of Something Real: Tangible Marketing Beyond Digital

By Steve Stanard on Mar 29, 2017 8:00:00 AM

Last November, I attended the Adobe MAX conference in San Diego. It was a massive event held over 4 days, attended by tens of thousands of creative pros from around the globe. The conference consisted of training sessions for Abobe software products, keynote speakers like fashion designer Zac Posen and filmmaker Quentin Tarantino, and much more, all designed to inspire creativity and, of course, promote all things Adobe.

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Attention Marketers: New 4.2% Postage Decrease = Marketing Savings

By Greg Schnieders on Apr 11, 2016 7:30:16 AM

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.

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The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.

By Michael Walton on Dec 16, 2015 9:10:28 AM

You’ve done your due diligence.  Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election.  All eyes are on you. Just yesterday, your boss flashed you his infamous death stare when you passed in the hallway.  Your heartrate is up.  It’s panic time.

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The Do’s & Don’ts of the DMA’s 2015 &Then Conference

By Lauren Gulley on Oct 2, 2015 8:51:20 AM

When traveling to a show, especially one as big as the DMA’s 2015 &Then conference, it is imperative you do your due diligence and come prepared. Even if you’re a tradeshow veteran or a DMA newcomer, seemingly minute items can sometimes fall through the cracks, presenting major problems. For both exhibitors and attendees, we have created a mini do’s & don’ts list to act as reminders for you as you prepare to travel to the &Then conference.

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Proofing Checklist for Every Marketer

By Melissa Martinez on Sep 1, 2015 9:48:48 AM

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

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Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand

By Carlos Perez on Mar 5, 2015 1:54:42 PM

Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:

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