Anderson Marketing Blog

What is the preferred marketing channel people choose to be communicated to over any other channel? 72% of consumers surveyed said Email, the oldest digital medium still in use.

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

How many fields should I have on my online form to increase form conversions? There's no right or wrong answer when it comes to online forms field limits. Based on the 2015 report in MECLABS Research Digest, elements to increase conversion are:

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he published the lengthy open letter titled “Thoughts on Flash,” which detailed six reasons why Apple chose to not allow the player on their devices. This marked the beginning of the end.

You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% - 5% of your website traffic will convert on the first visit, regardless of whether your definition of conversion is a product purchase, registration for a service or an event, completion of a lead form, or other action. But what about the other 90%+ who had at least some interest in what you’re offering?

Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.

It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.

Have you experienced the new Gmail inbox updates?