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Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart

By Mike Campbell on Oct 25, 2017 12:00:00 PM

Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.

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Can BRCs Still Compete in a Brave New Digital World?

By Elaine Claussen on Apr 22, 2015 1:52:25 PM

Business reply cards (BRCs) have deep roots in American marketing, starting as far back as 1928. They’ve been around longer than Medicare. Frozen foods. Scotch tape. Canned beer. Teflon. And even Monopoly. But despite their longevity—or perhaps because of it—some companies may question their effectiveness in today’s highly digital world.

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Four Tips for Effective Internal Communications

By Carolyn Albee on Jan 27, 2015 11:13:30 AM

It’s easy to see the importance of external communications in creating a potential client’s first impression; however, internal communications are just as important. Consistent and effective internal communication builds a highly organized and driven workforce and creates internal brand champions by connecting your employees to the brand they represent. Here are four ways you can get started perfecting your internal communications.

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SXSW Follow-Up: Pondering the Perils of Social Media Analytics

By Michael Walton on Sep 15, 2014 2:10:25 PM

SXSW Follow-Up: Pondering the Perils of Social Media Analytics

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Key Learnings From DMA2012: The Impact of Social Media, Building Relationships and More!

By Danielle Nelson on Oct 16, 2012 3:38:44 PM

One of our finest creative directors had this to share from #DMA2012:

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