The ROI experts at Anderson Direct Marketing (ADM) have found three important marketing developments in the news recently that will affect our clients.
There are so many different social media channels and while each one is different, there are best practices for businesses that apply to them all. And probably the most important best practice is having a social media policy.
One of our finest creative directors had this to share from #DMA2012:
As we continue to enhance and refine our digital marketing services, I love to see that social media continues to evolve for the business world. Did you see that Facebook has recently rolled out its “Offers” marketing platform to local businesses in the U.S.? It had been running recently in just a “test” phase but has gone National now. The program is similar to the already established Google Offers, Groupon and LivingSocial programs but unlike its competitors, Facebook won’t take a sales cut for redeemed vouchers.