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Value In Use: A Nurture Tactic for Today's Consumer-Centric World

There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

5 Easy Steps to Determine Marketing Testing Priorities

Whether the objective is to increase leads or reduce costs—whether the channel is online or offline—we are often overloaded with more ideas than we have time or resources to test. Since each marketing campaign is an opportunity to learn and...

View Post Anderson Direct & Digital, Direct Marketing, Marketing Strategy

3 Questions to Ask Before Starting Your Medicare Marketing Campaign

When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can...

View Post Anderson Direct & Digital, Direct Marketing, Healthcare Insurance Marketing, Marketing Strategy, Medicare

The Appeal of Something Real: Tangible Marketing Beyond Digital

Last November, I attended the Adobe MAX conference in San Diego. It was a massive event held over 4 days, attended by tens of thousands of creative pros from around the globe. The conference consisted of training sessions for Abobe software...

View Post Anderson Direct & Digital, Direct Mail Marketing, Direct Marketing, Creative/Design

4 Steps to Successful SEO [Video Series]

Here at Anderson, we like to develop videos that assist fellow marketers in getting their marketing to work harder for them. One of the topics we get a lot of questions from our clients about is SEO strategy. Because everyone wants great SEO, but...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, SEO/SEM, Video

MARKETING MINUTE VIDEO: 5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

LGBTQ Marketing Plan of Action

If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

5 Examples of Successful LGBTQ Marketing Campaigns

Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.

By researching what competitors and even other...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

MARKETING MINUTE VIDEO: 4 Things Marketers Should Know About the LGBTQ Community

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

Being successful at LGBTQ marketing means having a specific set of LGBTQ Creative Guidelines. While some companies have hit the mark with LGBTQ advertising, like Honeymaid's LGBTQ Campaign, others wound up actually offending this community due to...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

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