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Full Service Marketing Agency Defined

Nov 19, 2012 10:00:41 AM

Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?

A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of handling all aspects of the advertising process. This usually includes strategic planning, creative, production and—in today’s Internet savvy market— a full service marketing agency will also typically handle interactive marketing services.

When selecting an agency to work with, there are several factors to consider, but one of the pluses of choosing a full service marketing agency is that there is no need to seek outside vendors when organizing and producing your marketing campaigns. When you choose an agency like Anderson, everything you need is in one place.

A quick look at the Services section of andersondd.com reveals what “full service” means here at Anderson. Our recipe for our clients’ success includes:

1.) Strategy—Market analysis, brand positioning, research assimilation, testing and media strategy, etc.

2.) Creative—Brand engineering, concept development, copywriting, graphic design and studio work, etc.

3.) Data—Data strategy and analysis, customer profiling segmentation, data modeling, list procurement, etc.

4.) Communications—Print, social and mobile media, direct mail and email, online display, websites, DRTV, etc.

5.) Interactive—Website design and application development, email marketing/post-lead nurturing, A/B and multivariate testing, paid search services and paid search management.

6.) Production—Complete data processing, offset and digital printing, mail piece personalization, web development and hosting, lead qualification and distribution.

7.) Analytics—Smart response capture systems, simple or comprehensive reporting, dynamic business intelligence.

Our 90,000-square-foot Poway, CA location is comprised of the machines (and people!) that help our clients move their projects from conception to completion. To learn more about what this full service marketing agency can do for you, please contact Scott Hopkins, EVP.

Katey Pfeil

Written by Katey Pfeil

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