Anderson Marketing Blog

Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.

Social media has become a key component of a direct marketer's integrated marketing mix. When utilizing social media, it's crucial to determine goals and success metrics. Here's the scoop to help you define those actionable metrics.

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:
 

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here. 

Churn: the annual rate in which customers leave a brand.

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here. 

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here. 

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.