Anderson Marketing Blog

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.

When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.

Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.

For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

How much do you know about the U.S. Postal Service? Check out these interesting facts from the post office.