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Attention Marketers: New 4.2% Postage Decrease = Marketing Savings

By Greg Schnieders on Apr 11, 2016 7:30:16 AM

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.

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Direct Mail Quality Best Practices

By Carolyn Albee on Aug 4, 2014 3:00:54 PM

When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.

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USPS Postage Increase and Direct Marketing: A Silver Lining

By Nadia Dahdouh on Feb 12, 2014 10:21:22 AM

Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.

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Life Cycle of a Direct Mail Piece at Anderson Direct Marketing

By Gretchen Tietge on Aug 1, 2013 9:43:33 AM

For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?

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New Postal Regulations for Self-mailers

By Amanda Botzer on Oct 22, 2012 9:00:02 AM

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

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USPS Fun Facts: Direct Mail Marketing

By Amanda Botzer on Oct 19, 2012 9:00:15 AM

How much do you know about the U.S. Postal Service? Check out these interesting facts from the post office.

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