Anderson Marketing Blog

The ancient law of customer retention still holds: it costs you much less to keep a customer than to acquire a new one. Why, then, do so many insurance brands scrimp on communications and only “talk” to their clients when it’s time to renew a policy? A smart retention strategy involves building loyalty through consistent, valuable, personalized communications, and positioning your brand as a benevolent resource—not just a source of transactions.

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here. 

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.