Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?
Social Media: Sound Off! How to Succeed in the New Age of Silent Movies
5 Tips to Boost Your Social Media Efforts
Imagine the possibilities if you could connect with potential customers all over the world in a matter of minutes, and increase your brand awareness, website traffic, and sales at the fraction of the cost. With over 3 billion internet users, and 2 billion of which having active social media accounts, social media is quickly becoming a substantial part of every marketing strategy.
Marketing Quick Take: The Rise of Influencer Marketing
Did you know that only 3% of participants in online conversation generate 90% of the impact online? It may be no surprise that marketers would want to team up with these influential people and tap into those conversations to build brand awareness. Here's what we like to call a marketing quick take at what influencer marketing is, and how to potentially incorporate it into your marketing strategy.
Tracking Social Media: Vanity vs. Actionable Metrics
Social media has become a key component of a direct marketer's integrated marketing mix. When utilizing social media, it's crucial to determine goals and success metrics. Here's the scoop to help you define those actionable metrics.
Building Your Pipeline with Instagram: 8 Quick Tips to Ensure Success
Instagram is one of the largest social media platforms, boasting 600 million active monthly users. Nearly 60% of users say they discover new products on Instagram and 75% take an action in response to a post. That’s a large audience of potential clients ready to interact with your brand, but are you ready to take on the ‘gram?
5 Digital Trends for 2017
Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.
What's Hot in Creative: 5 Design Trends for 2017
Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts.
What the New Facebook “like” Buttons Mean to Brands
5 Digital Marketing Trends for 2016: Infographic
In reference to our last post, What's Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016:
What's Hot in Digital: 5 Digital Trends for 2016
Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital trends to watch out for in 2016.