Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?
Social Media: Sound Off! How to Succeed in the New Age of Silent Movies
Brokers: An Insurance Marketer's BFF
Creative destruction. It’s nature’s way of powering progress by replacing old ways
of doings things with new and better ones. But some approaches never fall to the hammer of innovation—because they continue to work. In the insurance business, cultivating broker relationships is one of those things.
Medicare Marketing: Increase Your Prospect Universe and Increase Your Opportunities
Let's talk about putting more on the Medicare marketing menu—how to increase your prospect universe and your Medicare opportunities. Read on to find out more on how to leverage data sources to expand your marketing universe.
9 Musts for a Great Direct Marketing Campaign
Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.
How to Build a Blockbuster Buyer Persona
For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.
Happy Pride Month: LGBTQ Inclusion Marketing Rundown
It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.
Value In Use: A Nurture Tactic for Today's Consumer-Centric World
There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.
Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”
MARKETING MINUTE VIDEO: 5 Must-Haves When Including LGBTQ in Your Marketing Campaigns
Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.
LGBTQ Marketing Plan of Action
If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.
5 Examples of Successful LGBTQ Marketing Campaigns
Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.
By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon.