Anderson Marketing Blog

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

The stakes couldn’t be higher. Statistics show that after folks sign up for a Medicare plan, fewer than 30%
ever switch. Which means once you get them, you’ll most likely keep them. And, of course, the longer you
keep them, the more they’re worth. We’re talking about lifetime value, or LTV.

In many ways, purchasing Medicare Advantage insurance is no different than buying
other products in today’s internet-fueled marketplace. Competition abounds. Comparison is easy. Savvy seniors have access to powerful tools and avidly shop for the best deal. Leverage our original Medicare research to make your website best in class and a lead machine.

Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow. 

Let's talk about putting more on the Medicare marketing menu—how to increase your prospect universe and your Medicare opportunities. Read on to find out more on how to leverage data sources to expand your marketing universe.

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.