Anderson Marketing Blog

Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?

Video on the internet is bigger than ever, and it's going to keep going this way. Both commercial and social activities for people have moved rapidly to smartphones, and video is a big part of this trend. Read on to learn more about the video phenomenon and how you too can integrate video into your digital marketing strategy.

Here at Anderson, we like to develop videos that assist fellow marketers in getting their marketing to work harder for them. One of the topics we get a lot of questions from our clients about is SEO strategy. Because everyone wants great SEO, but are not always sure how to get it.

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here. 

360 video marketing is here and it's pretty exciting! During this year’s Fast Company's Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we were treated to an exclusive experience of Samsung’s Gear 360.

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here. 

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees got wild with a dance routine to the energetic song "Gangnam Style". You won't want to miss this hilarious video!