Marketing data is everywhere. So how can Medicare marketers still achieve that incremental gain year over year? Through business intelligence (BI), that's how. Continue on for a quick rundown on how BI can fuel your marketing efforts and result in big ah-has and big gains.
Business Intelligence = Big Gains
Topics:
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Marketing Strategy
Big Data
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Top 5 Most-Viewed Blog Posts of 2016
Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:
Topics:
Analytics
Anderson Direct & Digital
Customer Intelligence
Digital Marketing
Direct Marketing
Infographics
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A Quick-Start Guide to Key Metrics on Google Analytics
Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.
Topics:
Analytics
Anderson Direct & Digital
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Big Data
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MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell
Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.
Topics:
Anderson Direct & Digital
Business Case
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
Video
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Customer Intelligence in a Nutshell: CI Series Recap
To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.
Topics:
Anderson Direct & Digital
Business Case
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data
Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here.
Topics:
Anderson Direct & Digital
Business Case
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
Video
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How to Write a Business Case Using Customer Intelligence Data
Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”
Topics:
Anderson Direct & Digital
Business Case
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here.
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Churn: the annual rate in which customers leave a brand.
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon
Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here.
Topics:
Analytics
Anderson Direct & Digital
Consumer Insights
Customer Intelligence
Data Intelligence
Digital Marketing
Direct Marketing
Marketing Strategy
Big Data
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