You’ve done your due diligence. Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election. All eyes are on you. Just yesterday, your boss flashed you his infamous death stare when you passed in the hallway. Your heartrate is up. It’s panic time.
The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.
Is Groupthink Killing Your Creative?
The experience was all too familiar: I was well into developing a new brand identity for a large company. Great ideas sprang forth like daisies—not just from me, but a surprising range of people across the organization. Yet these were quickly trampled and discarded by an onslaught of naysayers or literalists who held enormous sway because of their position. This went on for weeks, squandering untold hours, fraying nerves, disrupting productivity and costing the company a pretty penny.
Proofing Checklist for Every Marketer
As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting.
Top Digital Quality Best Practices
Digital projects are also called “interactive” for a reason—they are constantly changing, with varying user environments, endless options, and frequent updates. Ensure you have a good base and mutual understanding with your pre-flight, but also know that testing must continue through the entire life of the site. Follow our tips below to take your digital quality to the next level.
Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand
Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:
How to Write an Effective Creative Brief
Even the best marketing creative geniuses need a roadmap to point them in the right direction. In order to develop the most effective marketing materials that are spot on for your audience, your creative team needs the proper direction.
Direct Mail Quality Best Practices
When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.
Direct Mail Production: Spotlight on Specialty Equipment
Anderson has some specialty equipment on the production floor that streamline our print and mail jobs. These machines coat, stitch, perforate, and so much more, and allow us to process unique jobs in-house with efficiency and high quality. The following pictures, video, and descriptions will demonstrate our productivity in action! Here’s a bit more information about each one…
Life Cycle of a Direct Mail Piece at Anderson Direct Marketing
For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?
Quality Superstars Program Is Up, Up and Away at Anderson
Super powers aren’t just possessed by comic book characters and actors in movies—you can discover and cultivate them in all of your employees if you give them the opportunity. At Anderson Direct Marketing, we take pride in our high-quality relationships, products, production processes and services, which can only be achieved by having superstars within our organization. Starting in 2013, we began a new program to recognize and reward our Quality Superstars!