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Top 5 Most-Viewed Blog Posts of 2016

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital: 

View Post Analytics, Anderson Direct & Digital, Customer Intelligence, Digital Marketing, Direct Marketing, Infographics

A Quick-Start Guide to Key Metrics on Google Analytics

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

View Post Analytics, Anderson Direct & Digital, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Big Data

Millennials and Home Ownership: The American Daydream?

Along with having a new car or two in the driveway, a job for life, two kids and perhaps an adorable dog, owning a home has always been a central part of the American dream.  Things like a reasonable housing market; a stable, robust domestic...

View Post Anderson Direct & Digital, Direct Marketing, Financial Services, Generational Marketing

Millennials and Their Money: The Rise of Generation Y is Turning Traditional Banks on Their Ear

At 75 million strong, Millennials have officially surpassed Baby Boomers as the nation’s largest consumer group.  But this younger generation faces many financial challenges which at the same age their elders did not, notably an uncertain world...

View Post Digital Marketing, Direct Marketing, Financial Services, Generational Marketing

Making Email Work for You: 10 Email Hacks that Drive Business

What is the preferred marketing channel people choose to be communicated to over any other channel? 72% of consumers surveyed said Email, the oldest digital medium still in use.

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Best Practices, Email Marketing

MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can...

View Post Anderson Direct & Digital, Business Case, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data, Video

Customer Intelligence in a Nutshell: CI Series Recap

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

View Post Anderson Direct & Digital, Business Case, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here

View Post Anderson Direct & Digital, Business Case, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data, Video

How to Write a Business Case Using Customer Intelligence Data

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”

View Post Anderson Direct & Digital, Business Case, Consumer Insights, Customer Intelligence, Data Intelligence, Digital Marketing, Direct Marketing, Marketing Strategy, Big Data

Changing the Game: Evolving Casino Marketing Strategies to Include Millennials

As we all know, no business can grow and thrive by remaining static and ignoring changing demographics. Each generation has characteristics that must be understood to effectively communicate and provide experiences that engage patrons to become...

View Post Anderson Direct & Digital, Casino Marketing, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices, Generational Marketing

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