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MARKETING MINUTE VIDEO: 5 Reasons Why You Must Have LGBTQ Marketing Strategies

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 reasons why you must have LGBTQ marketing strategies.

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

4 Things Marketers Should Know About the LGBTQ Community

4 Things Marketers Should Know About the LGBTQ Communities

(1) How Large the LGBTQ U.S. Community Is

  • 5.8% of Americans identify as gay, lesbian, bisexual or transgender. As younger adults are consistently more likely to identify as LGBTQ, these...
View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

2016 Marketing Stats to Optimize 2017 Marketing Plans

To help you perfect your Marketing Strategy, you'll need to keep a pulse on overarching trends that developed in 2016. Read on for insights from the DMA's 2016 Response Report and Anderson's predictions on how these trends will shape the future...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

5 Reasons Why You Must Have LGBTQ Marketing Strategies

If you haven’t already incorporated LGBTQ strategies into your marketing plans, you could be missing out on a huge opportunity. Here are 5 reasons why you must have LGBTQ marketing strategies.

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

3 Powerful Insights to Include Women in Your Next Marketing Campaign

As we continue with our inclusion series, we will now shift our focus to how marketers can include women, most effectively, in their marketing efforts. We will take a look at why this segment of buyers is so powerful and a few insights gleaned...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

Key Insights to Including African Americans in Your Marketing Strategy

For our latest installment of our inclusivity series, we interviewed Dr. Jason Chambers about the complexities and nuances of marketing to the African American community. Dr. Chambers is an expert on the African American consumer market,...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

5 Digital Trends for 2017

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like...

View Post Digital Marketing, Marketing Strategy, Mobile, Website/Web Design, Creative/Design, Emerging Technology, Social Media

One Label, Many People: How to Include US Hispanics in your Marketing Efforts

The Stats

The US Hispanic population continues to be the fastest-growing minority segment in the US. In 2014, there were 55.3 million Hispanics in the United States, accounting for just over 17% of the total US population. That’s about 15% of the...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices

What's Hot in Creative: 5 Design Trends for 2017

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present...

View Post Digital Marketing, Marketing Strategy, Mobile, Website/Web Design, Creative/Design, Emerging Technology, Social Media

Recap: How These 5 Hot Digital Trends Played Out in 2016

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what...

View Post Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices, Emerging Technology, SEO/SEM

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