Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.
Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart
Topics:
Anderson Direct & Digital
Channel Marketing
Digital Marketing
Direct Marketing
Marketing Strategy
Mobile
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