Marketing data is everywhere. So how can Medicare marketers still achieve that incremental gain year over year? Through business intelligence (BI), that's how. Continue on for a quick rundown on how BI can fuel your marketing efforts and result in big ah-has and big gains.
Business Intelligence = Big Gains
How to Build a Blockbuster Buyer Persona
For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.
MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell
Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.
Customer Intelligence in a Nutshell: CI Series Recap
To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.
MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data
Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here.
How to Write a Business Case Using Customer Intelligence Data
Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”
MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here.
Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Churn: the annual rate in which customers leave a brand.
MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon
Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here.
Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon
Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.