Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.
- Full-Service Marketing Agency Defined
Written by Michael Walton, Full-Service Marketing Agency Defined is the most popular blog from Anderson Direct and Digital in 2015. Here Michael explains what it means to be a full service agency along with outlining the benefits companies can obtain when partnering with one.
Key takeaway: If you’re looking to partner with an agency, this guide will help you identify if a full service agency is right for you.
7 Best Practices for Creating a Mobile Email Template
7 Best Practices for Creating a Mobile Email Template, outlines everything you need to know about
creating mobile email
templates, including examples of mobile designs, specific dimensions, as well as mobile email statistics.
Key takeaway: Creating mobile email templates will increase overall performance of your emails. Be sure you have the right strategy in place.
What Are Customer Journeys and Why Are They Important?
Leah Smith defines customer journeys and discusses their benefits in What Are Customer Journeys and Why Are They Important? Learn how to bridge channel insights and have departmental consensus to create seamless, positive, brand experience.
Key takeaway: Customer journeys are the foundation for creating meaningful marketing strategies as they identify key motivators that create positive brand experiences.
Marketing to High Net Worth Individuals (Infograph)
Alex discusses how understanding your Target Audience is important in a popular 2015 blog post Infographic Marketing to High Net Worth Individuals. High Net Worth Individuals (HNWI’s) are the most commonly marketed target audiences as they account for more than half of all consumer spending.
Key takeaway: High Net Worth Individuals are a key target audience for industries such as Financial Services, Travel, Non Profit and Real Estate. Learn more about what’s most important to these HNWIs.
SEO: Three Things That Will Never Change
Even though search engines have come a long way in the past decade, the fundamentals to successfully ranking for high-value keyword phrases has actually changed very little. Three areas, Backlinks, Content, and SEO Strategy are discussed in SEO: Three Things That Will Never Change
Key takeaway: SEO must be viewed with the same discipline as building a company: It takes consistent time, effort, and resources to see fantastic growth and results.